Tuesday, June 7, 2011
Business Ethics Versus Market Share
How far will one go just to gain market share?
So sad to hear in the recent weeks from numerous friends in the coffee industry that the supposed market leader in flavored syrups who ventured into coffee beans importation (from Italy) has been "blackmailing" clients; forcing them to get their inferior and more expensive coffee beans, otherwise they will stop supplying them with syrups and other accessories...
Does this type of selling work? Probably for a few dependent/helpless clients, but for most of those "victimized" they will find alternative solutions and suppliers. Free trade made the world smaller, thus customers have more options nowadays... The leader's loss of clients is to the gain of other industry players!
Here's my two-cents-worth on the whole issue: Being a coffee addict, drinking an average of 3 cups daily, I indulge in imported coffee beans OCCASIONALLY. My favorites being Illy, Zabar's (of New York) and Tully's (of San Fracisco). However, nothing beats FRESHLY ROASTED coffee, expertly roasted, JUST FOR YOU!